The accounts are attracting customers. Betterment rival Wealthfront, which launched its cash management account in February 2019 with a 2.24 percent interest rate, gained $1 billion in cash deposits in the first month, says Kate Wauck, Wealthfront’s vice president of communications. Many of the customers went on to open new investment accounts, which has doubled the adviser’s assets under management to $23 billion, she says.
Wealthfront currently advertises a 1.78 percent interest rate, and Betterment offers 1.83 percent. By contrast, banks typically offer interest rates of less than 0.1 percent. Online bank savings accounts also offer rates over 1 percent, but federal banking laws typically limit customers to six withdrawals per month, while cash management accounts usually offer unlimited transfers.
Some providers offer debit cards, physical checks and fee-free ATM access.
Some companies envision a future where cash management is as automated as the investment management they provide.
“Where if we see you have bills coming due or need more cash, we’ll sweep money into your checking account, if you approve that,” Betterment’s Stein says. “If it seems like you have excess cash in the checking account, we’ll sweep it into the savings side.”
Cash management providers typically offer $1 million or more in Federal Deposit Insurance Corp. insurance coverage, far more than the typical $250,000 limit, by dividing large deposits among several banks. This aspect of the accounts has drawn regulatory scrutiny. The Financial Industry Regulatory Authority Inc., which supervises brokerages, is monitoring how the accounts are advertised to see if firms adequately disclose how this feature works and that deposits are FDIC-insured only when they’re held by the participating banks.
If the idea of one-stop cash management with higher rates appeals to you, you can take these steps:
CHECK OUT THE DETAILS. Not all cash management accounts offer high interest rates, and some have minimums or charge fees. Those that reimburse ATM fees may limit the number of fees or not cover transactions outside the U.S.
WHERE IS THE MONEY? Ideally the brokerage will be transparent about which banks are holding your cash. If you have over $250,000 in your account, you may need to monitor how much is at each bank.
DON’T LET LARGE AMOUNTS SIT IDLE. Even if a cash management account isn’t right for you, certificates of deposit, money market accounts and high-yield savings accounts may be good options.