In east Vancouver, a few clusters of advertisement-covered trash cans sit near the intersections of busy streets, and they might catch your eye for a moment because they tend to stick out.
That’s exactly the idea from James Chick, owner of a new Vancouver-based business, TrashCanAds, that partnered with the city of Vancouver to supply, maintain and service the ad-laden trash cans, which cost the city no money.
Darcy Hoffman of Vancouver noticed the new trash cans and sent a question to The Columbian as part of Clark Asks, where readers submit questions online and vote on what they want to see answered.
“What is up with those hideous new garbage cans all over Mill Plain near Chkalov?” asked Hoffman. “Advertising for advertising? Who authorized this bad idea?”
Chick partnered with the city of Vancouver and placed 30 trash cans in clusters around east Vancouver in October. Initially the ads on the cans solicited more advertisers — as Hoffman noted: “advertising for advertising.”