Friday, May 7, 2021
May 7, 2021

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Vancouver financial startup raises $20M

Firm started by ex-CEO at payments company Square


A former executive at mobile payments company Square has launched a financial technology startup in Vancouver.

The business, Embedded Financial Technologies, is building software to add stock-trading capabilities into mobile apps. The company said Monday it has raised $20 million and CEO Michael Giles told The Wall Street Journal that investors valued the business at $80 million in February.

Before starting Embedded, Giles had been CEO of Square subsidiary Cash App Investing. That business emerged from another company Giles ran, Third Party Technologies, which also provided online investing features for financial technology firms. Third Party, too, was based in the Portland area.

It wasn’t clear how many people Embedded employs and Giles didn’t immediately respond to a phone message seeking comment. In an online posting, he said his backers include Propel Venture Partners, Bain Capital Ventures and startup incubator Y Combinator.

The Portland area has been home to a number of prominent financial technology companies.