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Visit Vancouver USA hopes fresh approach will bring visitors back at pre-pandemic levels

By Sarah Wolf, Columbian staff writer
Published: December 26, 2021, 6:04am
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The newly developed Waterfront Vancouver has made the city more visible to leisure travelers who also seek a walkable downtown and the city's historic area, said Cliff Myers, president and chief executive officer of Visit Vancouver USA.
The newly developed Waterfront Vancouver has made the city more visible to leisure travelers who also seek a walkable downtown and the city's historic area, said Cliff Myers, president and chief executive officer of Visit Vancouver USA. (Images contributed by Visit Vancouver USA) Photo Gallery

In 2019, Vancouver had a blossoming tourism economy. It hosted conventions and large events and was a port of call for cruises down the Columbia River. Then came the COVID-19 pandemic.

“Attracting visitors to the area during a pandemic is really not something we are supposed to be doing,” said Cliff Myers, president and chief executive officer of Visit Vancouver USA, during a recent presentation to the Port of Vancouver Board of Commissioners.

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