Tom Brady and the Tampa Bay Buccaneers weren’t the only winners at Super Bowl LV.
Despite the big football game’s ratings being the lowest since 2007, halftime show performer The Weeknd saw an uptick in music sales after the event.
Billboard writes that according to initial reports, sales of the pop crooner’s overall catalog swelled by 385 percent following his much buzzed-about performance.
And the bestselling songs were the hits he sang during the showcase.
While the chart-topper “Blinding Lights” raked in 29 percent of his total sales on Feb. 7, the track wasn’t the one that people rushed to download. The infectious ballad “Earned It (Fifty Shades of Grey)” saw a sales increase of 1,240 percent.
In recent years, it’s come to light that performers don’t get paid for performing at the Super Bowl halftime show, but they usually make it up through other avenues and sponsorships.