Back in March, I gave you my predictions about how media would cover the coronavirus pandemic as it faded. It’s time to update what is happening, since that time appears to be upon us.
The first thing to go, I wrote, would be the daily scorecard story, probably to be replaced by a weekly scorecard. That happened at the end of June.
Next, I thought, would be a wave of recovery stories and stories trying to measure what was lost in the pandemic. I think it is fair to say we are in the midst of that. I wrote this column on Wednesday afternoon; to test my theory I looked through the latest Associated Press news digest. Sure enough, I saw these two stories:
VIRUS OUTBREAK-BACK TO OFFICE — Companies around the U.S. are scrambling to figure out how to bring employees back to the office after more than a year of them working remotely. Most are proceeding cautiously, trying to navigate declining COVID-19 infections against a potential backlash by workers who are not ready to return.
FASHION-PANDEMIC-PURGE — A wardrobe purge is on for some as vaccinations have taken hold, restrictions have lifted, and offices reopen or finalize plans to do so. The main beneficiaries are secondhand clothing marketplaces and brick-and-mortar donation spots.