Pacific Northwest consumers appear to be reluctant to fire up their ovens during triple-digit weather events. Vancouver-based Papa Murphy’s saw a drop in take-and-bake pizza sales during the unprecedented heat wave two weeks ago, according to parent company MTY Food Group, which acquired the pizza chain in 2019.
During a conference call last week to discuss the company’s second quarter financial results, MTY CEO Eric Lefebvre told analysts that Papa Murphy’s sales “lost a little bit of momentum” compared to 2020 at the end of the quarter due to the heat wave, but said he was confident that the company could make up the ground. Papa Murphy’s sales have generally been trending upward in the last few years.
Lefebvre also noted that fellow MTY franchise Cold Stone Creamery did extremely well during the heat wave, reporting double-digit sales increases.