MINNEAPOLIS – In a pandemic, SUVs and vans just aren’t enough for many Americans.
Winnebago Industries said Wednesday its profit during the winter quarter was five times higher than a year ago, and sales were up 34 percent as more people decided to hit the road in recreational vehicles.
“Strong retail demand, low field inventory, and record committed dealer orders set the table for continued robust performance,” Mike Happe, the company’s chief executive, said in a statement. But he added, “We also believe there is secular and ongoing growth in outdoor lifestyle products as consumer priorities have changed due to the pandemic.”
The fastest growth was not in giant RVs that haul families and retirees on weekslong trips, but in products that are used on shorter getaways.
Winnebago’s towable product segment had a 55 percent jump in sales. Sales in the motor home segment were 17.5 percent.