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Lloyd Price, 88, was singer and early rock influence

‘Mr. Personality’ was inducted into Rock Hall of Fame in 1998

By Hillel Italie and Andrew Dalton, Associated Press
Published: May 8, 2021, 3:34pm
2 Photos
FILE - In this Feb. 20, 2003 file photo,   Lloyd Price, left, and Mary Wilson, of the Supremes, pose for a photograph with boxer Evander Holyfield during the reception of the 13th Annual Pioneer Awards presented by the Rhythm & Blues Foundation in New York.  The New Orleans mainstay and Rock and Roll Hall of Famer has died.   Price was known for such hits as "Lawdy Miss Clawdy" and "Stagger Lee." His wife Jackie said he died Monday, May 3, 2021 in New Rochelle, N.Y.
FILE - In this Feb. 20, 2003 file photo, Lloyd Price, left, and Mary Wilson, of the Supremes, pose for a photograph with boxer Evander Holyfield during the reception of the 13th Annual Pioneer Awards presented by the Rhythm & Blues Foundation in New York. The New Orleans mainstay and Rock and Roll Hall of Famer has died. Price was known for such hits as "Lawdy Miss Clawdy" and "Stagger Lee." His wife Jackie said he died Monday, May 3, 2021 in New Rochelle, N.Y. (AP Photo/Frank Franklin II, File) Photo Gallery

NEW YORK — Singer-songwriter Lloyd Price, an early rock ‘n’ roll star and enduring maverick whose hits included such up-tempo favorites as “Lawdy Miss Clawdy,” “Personality” and the semi-forbidden “Stagger Lee,” has died. He was 88.

Price died Monday at a long-term care facility in New Rochelle, N.Y., of complications from diabetes, his wife, Jacqueline Price, told The Associated Press on Saturday.

Lloyd Price, inducted into the Rock and Roll Hall of Fame in 1998, was among the last survivors of a post-World War II scene in New Orleans that anticipated the shifts in popular music and culture leading to the rise of rock in the mid-1950s. Along with Fats Domino and David Bartholomew, among others, Price fashioned a deep, exuberant sound around the brass and swing of New Orleans jazz and blues that placed high on R&B charts and eventually crossed over to white audiences.

Price’s nickname was “Mr. Personality,” fitting for a performer with a warm smile and a tenor voice to match. But he was far more than an engaging entertainer. He was unusually independent for his time, running his own record label even before such stars as Frank Sinatra did the same, holding on to his publishing rights, and serving as his own agent and manager. He would often speak of the racial injustices he endured, calling his memoir “sumdumhonkey” and writing on his Facebook page during the 2020 Black Lives Matter protests that behind his “affable exterior” was “a man who is seething.”

Born in Kenner, La., one of 11 siblings, Price had been singing in church and playing piano since childhood. He was in his late teens when a local DJ’s favorite catchphrase, “Lawdy Miss Clawdy,” helped inspire him to write his boundary-breaking first hit, which he crafted in his mother’s fried-fish restaurant.

Featuring Domino’s trademark piano trills, “Lawdy Miss Clawdy” hit No. 1 on the R&B charts in 1952, sold more than 1 million copies, and became a rock standard, covered by Elvis Presley and Little Richard, among others. But Price would have mixed feelings about the song’s broad appeal, later remembering how local officials in what was still the Jim Crow South resisted letting both blacks and whites attend his shows.

Price was drafted and spent the mid-1950s in military service in Korea. He began a career restart with the 1957 ballad “Just Because,” and hit the top with the brassy, pop-oriented “Stagger Lee.”

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