Keyword for Vancouver’s Gravitate? GrowthSubscriber Exclusive

Vancouver digital marketing firm gets creative to find, keep business during pandemic

By Will Campbell, Columbian Associate Editor

Published: May 24, 2021, 6:05am

2 Photos

Don Elliot, owner and CEO of Gravitate, is seeing growth in the Vancouver-based digital marketing company. "We've had a huge uptick in business," Elliot said. "We're outperforming 2019 by a lot. A significant margin." (Ariel Dunn/Gravitate) Photo Gallery

Don Elliott, owner and CEO of local marketing company Gravitate, was faced with two options when the pandemic struck and landed a “sucker punch” to his industry: He could hunker down and try to ride out the market with minimal staff making a barely acceptable profit margin, or he could take a riskier route.

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