Putting on a large event like a wedding, birthday party or baby shower can be overwhelming, especially when it comes to decorations. Local florist Pamela Richey Curtis believes that all it takes to turn stress into something beautiful is just a little bit of magic.
Richey Curtis is the owner of art workshop and floral design business, Belle Flower Farm, at 15111 N.W. 40th Ave. in Vancouver. Although Belle Flower Farm was a newer addition to Clark County when it opened in 2019, the art of growing beautiful flowers has been ingrained in the family for more than 50 years.
Named after her great-grandmother Laura Belle, Belle Flower Farm is the spiritual successor to Highland Florist: Richey Curtis’ great-grandmother’s original floral business from the 1950s. Opening her own floral business has been Richey Curtis’ dream since she was a little girl, having grown up playing in her family’s beautiful gardens.
Richey Curtis got her start as a freelance display artist and merchandiser for various retail, catering and floral businesses before deciding to make the transition to her own independent floral design work.
“When I began designing florals, there were no YouTube videos or online tutorials,” Richey Curtis said. “But what I found was my art background and passion for gardening transitioned with the same principles.”
With a little trial and error, help from trusted mentors, and a lot of dedication, Richey Curtis was able to make her floral business dream a reality.
Belle Flower Farm now offers a wide array of products and services. From classic bouquets and personalized floral arrangements to full-service wedding and event decorating.
One of Belle Flower Farm’s business values that makes it unique is its focus on hospitality and creation through the community. This value is best on display through various classes and workshops that seek to share Richey Curtis’ passion and artistic expertise with other hobbyists and up-and-coming entrepreneurs in the area.
“I am purposeful in my dedication to Clark County. I take pride in being a hometown girl,” Richey Curtis said. “My mother grew up on a small farm just on the other side of the creek from where Belle Flower Farm stands today. She attended the original Felida School and recalls the original local traditions and farms.”
Being a Clark County small business owner is not a trait exclusive to Richey Curtis’ mother’s side of the family; Richey Curtis’ husband, Mark, also runs his own businesses in the area.
“My husband and I have made a commitment to giving back to our community,” Richey Curtis said. “We love being able to serve Clark County both through volunteer work as well as sharing our passions through our respective businesses.”
Whether she’s organizing a wedding, putting together a birthday bouquet or simply tidying up the studio, Richey Curtis takes pride in the little bits of magic she creates in her work each day.
“All that I do in my business and life, I try to approach with intention,” Richey Curtis said. “Thinking of the magic, calmness and creativity that each act of kindness can represent is what I strive for.”
For those looking to put a sprinkle of Belle Flower Farm magic on their next big event, more information can be found on its website at www.belleflower.farm.