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Wednesday, May 31, 2023
May 31, 2023

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Working in Clark County: Reshell Douglas, Not Too Shabby Boutique

By , Columbian news assistant
5 Photos
Reshell Douglas is the owner and founder of Not Too Shabby Boutique in Vancouver. She started the retail store 23 years ago.
Reshell Douglas is the owner and founder of Not Too Shabby Boutique in Vancouver. She started the retail store 23 years ago. (Taylor Balkom/The Columbian) Photo Gallery

While the holiday shopping rush has come to an end, fashionistas and lovers of home decor still have the opportunity to treat themselves to some post-Christmas shopping.

Not Too Shabby Boutique, at 1515 Broadway in downtown Vancouver, has been serving Clark County shoppers for nearly 23 years.

Owned and operated by Reshell Douglas, Not Too Shabby is home to a variety of locally sourced merchandise, from curated gift baskets to clothing and accessories to various home goods.

Douglas and her team work closely with artisans, crafters and designers across the Southwest Washington area to supply customers with high quality products that show off the rich tapestry of tastes and styles found across the Pacific Northwest.

This unique curation of products is the key to the business’s success for more than two decades, Douglas said.


Working in Clark County, a brief profile of interesting Clark County business owners or a worker in the public, private, or nonprofit sector. Send ideas to Hope Martinez:
hope.martinez@columbian.com; fax 360-735-4598; phone 360-735-4550.

Douglas seemed born to become a businesswoman and shop owner. Her mother often described finding young Reshell wandering off in the grocery store to help the clerks arrange items on shelves and give her opinion on how to make the best window displays.

She opened the first location of Not Too Shabby back in 2000. The store was initially a lot smaller; but with a lot of hard work and dedication, it grew into its current, larger form.

“Owning a small business is challenging but I choose to live with the mind set that everything is temporary, the obstacles are only as big as you make them and with some hard work and dedication, the struggle can make you stronger,” Douglas said.

Such dedication came in handy during the pandemic, when she created a system for her loyal customers to shop through curbside pickup and home deliveries.

“Adapting to such a huge global event certainly had its challenges,” Douglas said. “But it’s inspiring to see how many small businesses were able to adapt and rise to the challenge after the initial lockdowns of the pandemic and are now thriving even better than before.”

Douglas and her team are ready to take on whatever comes next.

“No matter where Not Too Shabby takes me next, I have my amazing customers to thank for it all,” Douglas said. “My beloved regulars have followed me for 23 years and three different locations, patiently weaved through countless construction sites and renovations, and stayed flexible and supportive when the world shut down three years ago. All the while sending love an encouragement nearly every day. I can’t thank them enough.”