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In addition to the deluxe treats created by the Grossmans, Schultz will sell standard doughnuts as well as custom roasted coffee at the shop, 412 N.E. Fourth Ave. Eventually, cookies, cakes, pies, and ice cream will be added. After the shop opens and is running smoothly, doughnuts will be available for pre-order through the website as well as catering and wholesale.
“It will be a gentle rollout for friends and family and then a soft opening because we have all new equipment and new staff,” said Schultz. Based on the popularity of these unique tiered fried yeast cakes, the new shop will need to produce 600 to 1,000 a day to keep up with demand.
“We’re definitely not going to be able to do that right away,” Schultz said.
In addition to getting production up, Schultz would like to have his big, old-fashioned 1950s neon box sign up on the front of the shop. However, getting the sign in a timely manner has proved challenging. He chose a bold sign to add a bit of pizzazz to the clean, modern space with a bar and bar stools and two or three tables.
He anticipates that most customers will pick up a box of doughnuts to bring to work or home to their families, but there will be some space to sit and eat in the shop.
After running an online warehouse business for a decade, Schultz is looking forward to having a community-focused business in downtown Camas.
“It’s easy to get to know people here. There’s a real community,” he said, “I could sell more doughnuts in a parking lot next to a warehouse store, but I like the community feel of downtown Camas.”
