NEW YORK — While the votes were being tallied for the Democratic Party’s surprising showing in the midterm elections, some CNN viewers may have been asking “Where’s Wolf?”
Longtime CNN star Wolf Blitzer was not the lead anchor of CNN’s prime-time election coverage for the first time since 2004, as Jake Tapper took over the reins along with Anderson Cooper. Blitzer was on during the afternoon well before the polls closed and gone by 4 p.m. Eastern.
Whether it’s the anchor change or the growing tribal nature of the cable audience, with progressives flocking to MSNBC and conservatives sticking with Fox News — Tuesday was not a good night for CNN from a ratings standpoint.
The Warner Bros. Discovery-owned news channel finished behind MSNBC on an election night for the first time, according to Nielsen data.
Fox News led the night with 7.2 million viewers in from 8 to 11 p.m. Eastern. MSNBC, which went with a panel of opinion hosts led by Rachel Maddow, averaged 3.1 million viewers.
CNN averaged 2.5 million viewers, putting it behind broadcast networks NBC (3.1 million) and ABC (3 million). CBS averaged 2.5 million viewers. CNN’s audience was down 50 percent from the 2018 midterms.
CNN did finish third overall in the 25-to-54 age group that advertisers use to buy commercial time on news programming, with an average of 938,000 viewers in the demographic. Fox News led with 1.8 million viewers, followed by NBC with 1.04 million.
But the loss in overall audience is another blow to CNN, which has been undergoing upheaval in recent months under its new ownership. As parent company Warner Bros. Discovery tries to bring down its debt, CNN is bracing for cost-cutting and layoffs.
(The decision to make Tapper the lead anchor on election night was made last year under former CNN chief Jeff Zucker, according to a representative for the network.)
The ratings were also affected by the trend of consumers cutting the cord on their pay TV subscriptions and watching more news coverage on streaming channels.
The TV viewing numbers for the midterm elections were down significantly from 2018. The total average audience for the major broadcast and cable networks midterm coverage on Tuesday was 21.7 million, down 32 percent from the 31.9 million viewers who watched in 2018.
ABC, CBS and NBC all showed their TV coverage of the night on their free ad-supported news channels. Fox Corporation provided coverage from its TV stations around the country on its Live Now streaming channel.
