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‘Coastal grandmother’ aesthetic is for everyone

TikToker Lex Nicoleta coined the term “coastal grandmother” in a video that has racked up thousands of views

By LEANNE ITALIE, Associated Press
Published: November 24, 2022, 6:00am
4 Photos
From left are a ribbed cashmere crewneck sweater, a cashmere wrap and a ribbed cashmere V-neck sweater from J.Crew. The homey "coastal grandmother" aesthetic makes for a range of holiday gift options.
From left are a ribbed cashmere crewneck sweater, a cashmere wrap and a ribbed cashmere V-neck sweater from J.Crew. The homey "coastal grandmother" aesthetic makes for a range of holiday gift options. (J.Crew) Photo Gallery

NEW YORK — Nancy Meyers’ movies. Ina Garten’s kitchen. Oversize cable knit sweaters. A quality, timeless trench coat. All things pumpkin spice.

These are some of Lex Nicoleta’s favorite things.

The California TikToker who coined the term “coastal grandmother” in a video that has racked up thousands of views since March helped set the summer’s mood for long beach walks, laid-back interiors and that farmer’s market way of life.

“And no,” Nicoleta insists on camera, “you don’t have to be a grandmother to be a coastal grandmother. It’s for anyone and everyone.”

Now that her coastal grandma-heavy feed has moved into cold-weather vibes, Nicoleta has given us lots of holiday gifting possibilities. Some ideas:

Coastal grandmother has everything to do with pumpkin spice and comfort cooking. Share your grandmother’s treasured soups and stews; wrap up a piece of Le Creuset cookware; find a collection of soup crocks, a fancy wine decanter or a nice wine bottle stopper. Even a great bottle of wine or olive oil would do.

So would a nice hot dish, a standout pie dish, some biscotti or fancy tea, or a set of tea towels. You can’t go wrong there in capturing the mood. Etsy seller Claylicious offers a blue and gold ceramic egg tray for $87. Another Etsy seller, ZLATNA porcelain, has a ceramic milk carton with a cork stopper in a white-and-black polka dot design for $109.

The ambiance isn’t restricted to “coastal.” Gift a wicker picnic basket, some beautiful dried flowers in a vase, a candle with outdoor or baking scents, a charcuterie board, or a high-end set of soaps. How about a trip to Napa Valley? Nicoleta suggests Yountville in particular.

If Nicoleta is the Pied Piper of all things coastal grandmother, Meyers the filmmaker is her muse — and Diane Keaton her patron saint. Wrap up a copy of Meyers’ “The Holiday,” “Something’s Gotta Give” or “It’s Complicated.” They’re full of coastal grandma energy. Nicoleta likes the Garten kitchen vibe, too. Garten creates her simple, sophisticated magic in a converted barn on her property in East Hampton, N.Y.

Looking for a cute, no-cost gesture? Put together a worthy playlist, or just share the one Nicoleta dropped on Spotify. It’s a doozy, featuring Natalie Cole’s “This Will Be (An Everlasting Love),” “Sunrise” by Norah Jones and “Crazy Little Thing Called Love” by Queen. There’s James Taylor, Coralie Clement, Fine Young Cannibals, Michael Buble, Jason Mraz and more.

Coastal grandmother can be pricey, roomy cashmere turtlenecks, or something cheaper but equally as cozy from H&M. It can be a classic coat, a set of loafers or ballet flats, or a nice, warm scarf. Anything timeless — not trendy. A nice pair of over-the-knee boots would work. So would the perfect white T-shirt or a slouchy bag. Any classic worn effortlessly and with style reaches the coastal grandma bar. Try one of the coats or jackets from Refinery29.com.

“Think everything in neutral tones,” said Etsy trend expert Dana Isom Johnson.

For the home, try a warm throw, an accent pillow or a tabletop fire pit. Indoor-outdoor living is the name of the coastal grandma game. Think what one would do on a wraparound porch. Read, for instance. Pick up a Kindle. Backyards are also big in the coastal grandma universe. A comfy lounge chair set, perhaps?

Coastal grandmother, Johnson said, is “all about comfort and making sure that things are feeling Zen and quiet and comfortable in the home.”

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