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Wednesday, October 4, 2023
Oct. 4, 2023

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Orlando still top U.S. travel destination


Tourism officials in Orlando announced that 74 million people visited the city in 2022, making the Florida hot spot the most visited destination in the United States.

According to the Visit Orlando tourism association, the 74 million tourists that arrived in the city was a 25 percent increase over 2021 and 98 percent of prepandemic totals recorded in 2019.

“This past year proved to be a key recovery time frame for Orlando’s tourism industry, with a lot of pent-up demand from our top U.S. and international markets,” Visit Orlando CEO Casandra Matej said.

In 2022, domestic leisure visitation completely recovered and reached a new record of 61 million (a 21 percent year-over-year increase), while business travel is still in recovery mode, reaching 7.9 million last year.

International visitation recovered to 75 percent of prepandemic totals, reaching 4.9 million in 2022. The top three international travel origin markets for Orlando include Canada (860,700), the United Kingdom (809,000), Brazil (575,000), Mexico (394,000) and Colombia (287,000).

“Our new international brand launch and strong commitment to strategic sales and marketing initiatives, combined with our destination’s continuous evolution of new unbelievably real experiences, helped Orlando maintain its leadership position and achieve strong visitation numbers,” Matej continued.

To help capitalize on the influx of travelers, Brightline unveiled its highly anticipated Brightline Orlando Station at Orlando International Airport on April 20 to a group of 300-plus invited guests, including local dignitaries, elected officials and members of the media.