Amazon is exploring the launch of an ad-supported plan for its Prime Video streaming service, following a trend led by other rival outlets looking to boost revenue by adding commercials to their offerings.
The ecommerce giant is considering running ads against its programming while offering customers the option to pay more to watch the shows commercial-free and with other features, according to the Wall Street Journal, citing anonymous sources. No decision has been made on an ad-supported tier, the Journal said.
Amazon declined to comment.
If it goes through with the plan, Prime Video, known for shows including “The Marvelous Mrs. Maisel,” would join a long list of streaming companies that offer ad-supported options to attract subscribers and retain existing customers.
Last year, Netflix launched a cheaper plan with ads, after years of being adverse to advertising on its platform. Disney+ also began offering a plan with commercials, while increasing the price of its standard tier without ads.