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News / Business / Clark County Business

As more California transplants find fertile soil in Clark County, Golden State retailers are following

Residents come for lifestyle, lower taxes; businesses see growing population, revitalized waterfront

By Sarah Wolf, Columbian staff writer
Published: June 5, 2024, 6:04am
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4 Photos
Contributed by the city of Ridgefield
California burger chain In-N-Out submitted an application Feb. 16 for a Ridgefield location, shown in this rendering. Clark County has recently experienced an influx of California transplants, both people and businesses. In-N-Out, Trader Joe&rsquo;s, Mountain Mike&rsquo;s Pizza and Daiso are expanding here. (Associated Press files)
Contributed by the city of Ridgefield California burger chain In-N-Out submitted an application Feb. 16 for a Ridgefield location, shown in this rendering. Clark County has recently experienced an influx of California transplants, both people and businesses. In-N-Out, Trader Joe’s, Mountain Mike’s Pizza and Daiso are expanding here. (Associated Press files) Photo Gallery

Clark County has long attracted newcomers from California but has recently experienced a surge. Is that what’s attracted the wave of California-based retailers, including In-N-Out, that are expanding here?

U.N. Umesh, marketing professor at Washington State University Vancouver, said while brand familiarity can help a business expand into a new market more quickly, he thinks there are many other reasons a California business would want to set up shop in Clark County.

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