Two years after its launch, Amazon’s free ad-supported streaming service Freevee is shutting down, the company confirmed this week.
Shows that play on the app will be available for free on Amazon’s Prime Video service even if a viewer does not pay for a subscription.
Freevee, which got its start as Amazon’s IMDb TV but adopted its current name in 2022, is one of a handful of streaming services that rely on ads for revenue instead of paying subscribers. Paramount Global’s Pluto TV and Fox Corp.’s Tubi have similar models.
“To deliver a simpler viewing experience for customers, we have decided to phase out Freevee branding,” an Amazon spokesperson said in a statement. “There will be no change to the content available for Prime members, and a vast offering of free streaming content will still be accessible for non-Prime members, including select Originals from Amazon MGM Studios, a variety of licensed movies and series, and a broad library of FAST Channels,” they said.
