On July 13, 1938, The Columbian’s front page announced, “Way Cleared for Building Power Lines” in a single-column block headline. Those power lines were particularly vital to Vancouver, turning it into a literal powerhouse that remains today.
Rural electrification was a major accomplishment during the 1930s. At Bonneville Dam, and eventually Grand Coulee Dam, turbines would spin, generating hydroelectricity for the region. But the power would need to be distributed to rural areas and towns. The July story about plans to stretch dual transmission cables from Bonneville to Vancouver confirmed the city would get a transmission substation, boosting the economy and enhancing its importance. Until 1941, the substation was named Ampere. Then, the BPA renamed it after J.D. Ross, making it the Ross Substation, today’s Ross Complex.
The Bonneville Power Administration would pump electricity from the dam 44 miles west to Vancouver, then flowing it to Aberdeen, and on to The Dalles and Eugene in Oregon. Like Vancouver’s Ampere, other BPA substations were under construction at Walla Walla, North Bonneville, Goldendale, Granger and Spokane, lighting up electrically impoverished areas of Washington and Oregon.
The BPA’s first supervisor, J.D. Ross, obtained nearly $11 million to build the power lines and Ampere, which was the transmission center. The BPA and Rural Electrification Association assisted citizens with creating public utility districts and electric cooperatives. In three years, more than 30 public utilities serving 40,000 rural customers were created in Idaho, Oregon and Washington.