LOS ANGELES — “As selected by the 13,000 voting members of the Recording Academy…”
Did you notice that bit of verbiage at the 67th Grammy Awards on Sunday night? Every time someone presented one of the show’s major prizes — album of the year, record of the year, song of the year, best new artist — he or she rattled off the line before revealing the winner.
It was a small but telling detail that demonstrated how the academy wants to be perceived after years of being portrayed as a shadowy record-industry cabal. Dogged by criticism that it routinely undervalues the work of women and people of color, the group lately has sought to convey the message that decisions about the Grammys aren’t made in a smoky back room but by the thousands of music professionals who belong to the organization.
Not only that, but the academy has repeatedly emphasized — including on Sunday’s show, where Chief Executive Harvey Mason Jr. hammered the point in a speech — that its electorate has evolved by welcoming younger and more diverse members (and, by extension, by booting older and whiter ones).
Maybe it’s working.
On Sunday, Beyoncé finally won album of the year, the Grammys’ most prestigious award, with “Cowboy Carter,” her scholarly yet intrepid exploration of the Black roots of country music. It was the pop superstar’s fifth try in a decade and a half for a prize that Taylor Swift won an unprecedented four times in that same stretch — and the first time a Black woman has taken the award since Lauryn Hill in 1999.