Spirit Airlines has updated its passenger dress code with restrictions on lewdness, building on efforts by the discount U.S. carrier to shake off its image as a downscale brand.
On Wednesday, the company expanded its definition of being “inadequately clothed” to include being barefoot, wearing “see-through clothing,” having “exposed breasts, buttocks, or other private parts” or having clothing or body art that “is lewd, obscene, or offensive in nature.”
The rules are listed in the company’s contract of carriage, right alongside restrictions on boarding a Spirit flight while “carrying an infectious disease” or appearing to be “intoxicated or under the influence of drugs.” The company didn’t immediately respond to requests for comment on the new rules.
Spirit, which filed for bankruptcy in November, ditched its bare-bones business model last year in an effort to go more upscale, offering fares that include extra leg room and free checked bags to take advantage of growing consumer demand for premium travel. The carrier hired what it described as an advertising agency as well as a brand adviser to help it shed a reputation that’s lingered for years as one of America’s most disliked airlines.
