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How Presidents Day evolved from reverence to retail

By BEN FINLEY, Associated Press
Published: February 16, 2025, 1:44pm

NORFOLK, Va. — Like the other Founding Fathers, George Washington was uneasy about the idea of publicly celebrating his life. He was the first leader of a new republic, not a king.

And yet the United States will once again commemorate its first president Monday, 293 years after he was born.

The meaning of Presidents Day has changed dramatically, from being mostly unremarkable and filled with work for Washington in the 1700s to the bonanza of consumerism it has become today. For some historians, the holiday has lost all discernible meaning.

Historian Alexis Coe, author of “You Never Forget Your First: A Biography of George Washington,” has said she thinks about Presidents Day in much the same way as the towering monument in D.C. bearing his name.

“It’s supposed to be about Washington, but can you really point to anything that looks or sounds like him?” she remarked in an interview with The Associated Press in 2024. “Jefferson and Lincoln are presented as people with limbs and noses and words associated with their memorials. And he’s just a giant, granite point. He has been sanded down to have absolutely no identifiable features.”

Washington was born Feb. 22, 1732, on Popes Creek Plantation near the Potomac River in Virginia.

Technically, though, he was born Feb. 11 under the ancient Julian calendar, which was still in use for the first 20 years of his life. The Gregorian calendar, intended to more accurately mark the solar year, was adopted in 1752, adding 11 days.

Either way, Washington paid little attention to his birthday, according to Mountvernon.org, the website of the organization that manages his estate. Surviving records make no mention of observances at Mount Vernon, while his diary shows he was often hard at work.

Washington’s birthday was celebrated by his peers in government when he was president, mostly.

Congress voted during his first two terms to take a short commemorative break each year, with one exception, his last birthday in office, Coe said. By then, Washington was less popular, partisanship was rampant and many of his original Cabinet were gone.

Washington was very aware of his inaugural role as president and its distinction from the British crown. He didn’t want to be honored like a king, Seth Bruggeman, a history professor at Temple University in Philadelphia, told the AP last year.

Still, he said, a market for Washington memorabilia sprang up almost immediately after his death in 1799 at age 67.

It wasn’t until 1832, the centennial of his birth, that Congress established a committee to arrange national “parades, orations and festivals,” according to the Congressional Research Service.

Only in 1879 was his birthday formally made into a legal holiday for federal employees in D.C.. The official designation for the holiday is Washington’s Birthday, although it has come to be known as Presidents Day.

The Uniform Monday Holiday Act took effect in 1971, moving Presidents Day to the third Monday in February. Sales campaigns soared, historian C. L. Arbelbide wrote in Prologue.

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