Rachel Maddow is going back to nightly prime-time duty on MSNBC.
The return to a daily time slot for Maddow, the progressive network’s most popular host, will run though the first 100 days of the second Trump administration, starting Jan. 20, the network announced Monday.
Maddow moved to a once-a-week schedule in 2022. She appeared on Mondays while Alex Wagner hosted the high-profile 9 p.m hour Tuesday through Friday.
Bolstering Maddow’s presence is a bet by MSNBC that viewers will again seek out the liberal-leaning network once Trump is back in office. MSNBC saw its ratings rise during the president-elect’s trials and impeachment hearings.
MSNBC has suffered a dramatic decline in viewership since Trump defeated Vice President Kamala Harris to become only the second person elected to nonconsecutive terms to the White House. Politically engaged cable news viewers tend to tune out after an election if they are unhappy with the results.