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News / Clark County News

From the Newsroom: Searching out reliable information

By Will Campbell, Columbian Editor
Published: March 29, 2025, 6:10am

When was the last time you searched for anything on Columbian.com?

I urge you to try it out. We just introduced a new cutting-edge search function that uses artificial intelligence to find relevant articles on our website and answer your questions. The articles it searches on our website go back to about 2009, and we publish roughly 30,000 articles per year.

For example, I typed in, “When was ZoomInfo founded?” After searching only articles on our website, the search tool replied: “ZoomInfo was founded in 2007 under the name DiscoverOrg, focusing on business-to-business marketing using advanced data tools. Over time, it evolved into the ZoomInfo we know today, headquartered in Vancouver, Washington.”

Then, I asked something a little more controversial: “Are vaccines safe?”

The AI searched through Columbian’s articles, which include stories we published from the Associated Press, a highly respected, unbiased source of information and news. It answered: “Vaccines are overwhelmingly safe and effective, with extensive scientific evidence supporting their role in preventing serious diseases. Despite claims from figures like Robert F. Kennedy Jr., who has promoted debunked theories such as vaccines causing autism, studies consistently show that the risks of diseases far outweigh the minimal risks associated with vaccines.”

I decided to ask Google the same question. Google’s AI responded: “Most vaccines contain a small amount of bacteria, virus or toxin that’s been weakened or destroyed in a laboratory first. Some contain chemicals that make your body think it’s coming into contact with the bacteria, virus or toxin. This means there’s a very low risk of healthy people catching a disease from a vaccine.”

Google’s AI told me that it pulled that info from www.nhs.uk, the United Kingdom’s National Health Service.

Now, for me, as someone who promotes digital literacy, I think it is a healthy practice to seek multiple sources of information online and make the effort to understand who owns the source of the news you’re looking at. The Columbian’s search results will give you a trusted source of information, specifically about our own community. We’re early adopters of this new AI search tool, but I think it will catch on with other news sites.

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