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News / Opinion / Editorials

Name Change?

Let's talk, for the first time in 34 years, about a city named Fort Vancouver

The Columbian
Published: November 7, 2009, 12:00am

Not every community discussion has to be a knockdown, drag-out that concludes — in the immortal words of Johnny Cash — with kickin’ and a’ gougin’ in the mud and the blood and the beer. Civil people can have civil conversations, as Vancouver residents often have proved.

Bitter vapors of Tuesday’s election might still be wafting around us, but we think it’s time to resume an old discussion that ought to be fun and informative, regardless of the outcome. It’s the idea of changing the name of Vancouver to Fort Vancouver.

Why not at least talk about it? Ultimately, if the question appears on a ballot (for the fourth time, but not since 1975), it will be the voters who decide. What’s the harm in that? And no matter what the outcome, if Vancouver residents choose to review their long, proud history, compare their community to another Vancouver in Canada, study the possibility of resolving confusion related to that other Vancouver, examine other “Fort” cities in America, and make a determination about their own identity, well, that seems to us like a totally beneficial exercise.

As Michael Andersen reported in Monday’s Columbian, several people already have resumed this discussion, tying it to a new effort to more effectively “brand” Vancouver. Should a name change be part of that rebranding? We’re not sure yet, but it’s certainly worth discussing. In 1989, residents of Baker, Ore., voted 60-40 to change the town’s name to Baker City, and we’re guessing there was minimal kickin’ and gougin’ during that process. If they can have “the talk,” why can’t we?

Andersen reported that city councilors Jeanne Harris, Jeanne Stewart and Larry Smith are leaning against “Fort.” Mayor Royce Pollard adamantly opposes a name change, steadfastly preferring to use the moniker “America’s Vancouver” instead.

City Councilor Tim Leavitt, who has a convincing lead over Pollard in Tuesday’s election, thinks there are more crucial issues to address first. Indeed, but that doesn’t mean the community can’t have the conversation.

Incoming city councilor Jack Burkman had an interesting comment about changing the name to Fort Vancouver: “I think it could result in a lot of confusion.” Really? More confusion than already exists with Vancouver, B.C.?

Harris complained that “we’re not a fort. Maybe we used to be, but we’re so much more than that. … We’re a modern, thriving, vibrant city.” True, but so are Fort Worth, Texas, and Fort Wayne, Ind., the 17th- and 73rd-largest cities in the nation, according to U.S. Census Bureau data from 2008. The idea that “Fort” connotes some kind of forlorn, inconsequential outpost hasn’t held back the Worthers and the Wayners.

Anderson also quoted Jeff Shafer of Agave Denim, a high-end jeans-design firm that moved from Los Angeles to Ridgefield in 2006: “I’ve spent the last 20 years trying to figure out brands, and you can’t work with that name (Vancouver, Wash.) right now. It will never work. There is nobody I do business with on the planet who knows where I operate from.”

Clearly, there are strong arguments on both sides of this issue. All the more reason to resume the conversation. Vancouver voters rejected the idea by 86 percent in 1960, 80 percent in 1967 and 61 percent in 1975. Anyone see a trend there? We wonder how much the Vancouver population has churned since 1975.

So, let’s talk. Besides, it’ll be a lot more fun than kickin’ and gougin’ over light rail.

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