MASHANTUCKET, Conn. (AP) — Foxwoods Resort Casino and Madison Square Garden have announced an expanded marketing partnership giving the Connecticut casino the right to advertise in the final five minutes of pro hockey and basketball games.
The deal, which Foxwoods’ chief marketing officer Robert Victoria said is worth more than $1 million, includes Foxwoods advertising on MSG television, a high-visibility billboard outside Madison Square Garden on 42nd Street in New York and below the arena in Penn Station.
The multiyear partnership gives the casino, run by the Mashantucket Indians, greater access into New York’s market, reaching millions of sports fans, commuters and passers-by in midtown Manhattan.
The ads will air on Knicks, Rangers, Liberty, Devils and Islanders home games broadcast on MSG’s cable sports networks.
