EAST RUTHERFORD, N.J. (AP) — New Jersey Nets chief executive Brett Yormark isn’t one to let a marketing opportunity go astray.
Two days after a brief finger-pointing exchange with a fan who wore a paper bag on his head to protest the Nets’ dismal season, Yormark came prepared for more potential protesters during Wednesday’s game against Sacramento.
Any fan who put a paper bag on his head would be offered a nylon Nets’ bag containing a poster, a pack of player trading cards and a printed note from Yormark that said:
“Thanks for letting us see your face. We hope to see it more often at Nets’ games.”
