NEW YORK (AP) — Vogue, step aside. The NFL is going from the gridiron to the runway with fashion advice to help female fans wear their team colors everywhere from tailgates to posh nightclubs.
The league has thousands of new products including jeans with logos on the back pockets, flip-flops and yoga mats for women this year. It’s pairing up with shops such as Victoria’s Secret and Destination Maternity to sell the new products this fall.
The league is launching a $10 million marketing effort on Monday with television commercials and a new website at www.nfl.com/women.
The NFL says its women’s apparel business is its fastest growing and has doubled since 2004. But it’s still one-fourth the size of the men’s business.
