Wash. wine industry campaign heads to India
Monday, August 15, 2011
SEATTLE (AP) -- Washington state's wine industry is kicking off its first promotional campaign in India.
Washington winemakers will host a series of trade tastings and winemakers dinners in Mumbai and Delhi from Sept. 5-9. The events will feature more than 75 wines and target India's leading food and beverage professionals, hoteliers, restaurateurs and importers.
Washington's largest producer, Ste. Michelle Wine Estates, started doing business in India in 2005 and now sells its wines in more than 25 markets there.
The Washington Wine Commission says other participating wineries include Columbia Winery, Hedges Family Estate, Powers Winery, and Seven Hills Winery.