The leader of the new, privately funded Washington Tourism Alliance visited Vancouver on Thursday to promote the its effort to build a statewide tourism promotion program in the absence of a state-funded effort.
Suzanne Fletcher, the alliance’s director and its only employee, implored about 30 local business and tourism officials to support the effort, which she said would pay dividends in jobs and tax dollars to the state. “Tourism is not an expense. It’s an investment,” she said.
Fletcher is in the midst of a 20-stop statewide tour to build support for the new alliance. She began work in August and has a budget of just $300,000, about half from private donations and the remainder from the Port of Seattle. The tourism alliance’s 20-member board represents a diverse cross-section of industries and regions of the state, Fletcher said. Brett Wilkerson, hospitality division president for Portland-based North Pacific Management, corporate owner of Vancouver’s Heathman Lodge, is a local representative for Southwest Washington.
Washington has long been a low spender on tourism promotion compared with other states, Fletcher said in her presentation at the Hilton Vancouver Washington, but it hit bottom when the Legislature ended state funding for tourism promotion in July. She said the state is losing tourists and their dollars to British Columbia, which has a $55 million annual budget for tourism promotion, and to Oregon, which spends some $10 million to $11 million. Still, she said, tourism is Washington’s fourth-largest industry.