Not so long ago, if you wanted to prepare dinner, you had no choice but to find a recipe, shop for groceries, measure out the ingredients, chop the vegetables, marinate the meat and invest as much time as necessary to put a meal on the table. Then U.S. food companies slowly convinced a generation or two that such toil was beneath them — to the point that the kitchen became a foreign land in their own homes.
Various movements of recent vintage — take your pick: slow food, farm-to-table, organic, sustainable — have helped us reclaim the kitchen and focus our attention on whole foods, but they have not solved all of the problems. Namely, work-obsessed Americans rarely seem to have time to cook, and when they do, many loathe the waste: leftover ingredients that rot away, exotic spices that linger untouched, bottles of oil that go rancid.
Leave it to American business to come to our rescue, again. McCormick, for one, manufactures tiny containers of pre-measured spices that you incorporate into a recipe supplied in the same convenient package, leaving no garlic to sprout on the counter and no jars to gather dust on the spice rack. Grocery stores have jumped into this market, too, packing shelves and coolers with pre-cut vegetables, pre-sliced mushrooms and pre-washed greens.
Now, there’s ScratchDC. Ryan Hansan launched the company last year to supply Washingtonians with meals ready to cook. That’s right: ready to cook, not ready to eat. When you order a kit (or “bundle,” as the company calls it), ScratchDC will deliver, at your designated time, a box of ingredients that are pre-measured, pre-chopped, pre-marinated, pre-everything. A recipe tucked into the twine-tied box explains every step necessary, in chatty and nontechnical terms, to transform the ingredients into the finished meal.