Letter: Branding can shape young minds
Sunday, February 17, 2013
When I went to Stevenson Elementary to pick up my kindergartner, I was surprised at the new gift we received — a new book bag. Being stylish and useful, it was proportionate to my daughter's size. I later got home and see the words "Golden Helix" printed on the bag, on top of an image of the Columbia River Gorge. I was at first a little mesmerized: Golden Helix-River Gorge, a great duo on a daily used item. I then wondered what she will think of it when she starts to read. What will she think if she were able to read last December's main headliner for the U.S.: "Stem cell research controversy?" (Golden Helix's website describes itself as a "leading bioinformatics company that enables the world's leading researchers to find or diagnose the genetic causes of disease.")
I have to admit I am just one person from the 7 billion in the world — and I do have opinions. But what would the introduction of a hot topic into the minds of elementary school-aged children do? In a way, are we allowing more approval "here and there"? This is certainly a topic to think about. Somewhere in the modern busy life may one person take this in and think how easy for any simple action to shape the minds of children.