DENVER (AP) — Twitter just issued its IPO but a lingering question is how the popular worldwide microblog company will turn a profit.
One Colorado-based company thinks it has found one way to help Twitter, and itself, make money.
Wayin has partnered up with the Denver Broncos to project tweeted photos and tweets from fans onto the Sports Authority Field at Mile High’s Thundervision 2, the stadium’s marquee 40-foot high, by 220 foot wide video scoreboard.
The software allows ads to be placed next to the tweets to generate revenue.
None of the companies would discuss how much money is generated through the deal.
The Broncos rolled out Wayin’s software during a game versus division rival Kansas City Chiefs on Nov. 17.