Digital programming pairs advertisers, series

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LOS ANGELES — NBCUniversal is unveiling an initiative to produce original video that will be featured on the company's digital platforms and national video-on-demand and will be promoted on its TV networks.

The initiative will debut first on channel websites, Hulu.com and video-on-demand. It is designed to connect advertising brands with consumers. In many cases, the development of original series will be in direct collaboration with advertising partners.

Creative teams from NBCUniversal cable and broadcast networks, as well as its Creative Innovation Agency, will work closely with top production teams from around the industry to create programming for viewers who frequent its digital platforms daily.For instance, Universal Cable Productions will unveil more than a dozen original projects including "Tesla and Twain" and "Last Single Girl."

"Tesla and Twain" is a comedic series based loosely on the real friendship between Mark Twain and Nikola Tesla but imagines that the two are suddenly transported to modern day Los Angeles.

"Last Single Girl" is about an overeducated and underemployed single woman coming to terms with being a grownup while all of her best friends are getting married.