Salutations, meant to welcome the reader, come in all kinds of dreary.
“Dear” seems unduly cozy. It brings to mind the long-coupled couple. The Dear implicated in “Have you seen my earrings, Dear?” shoulders a burden unknown to Dear Cardholder.
“To Whom it May Concern” begs the snide retort. If a letter is that vague about its destination, it may concern no whom.
“Greetings” only works for aliens, “Good Evening” for vampires, “Darling” for the paperback cad. “Hello” suits Kitty. “Sup?” is reserved for the e-spondent in transit, via skateboard. Licensed professionals are permitted “Howdy” or “Ahoy.”
Charlotte, the clever spider who corresponded via web, offered the word “salutations” as her salutation. But then, she was addressing a pig. One understandably perplexed by “Salu-what?”