DETROIT — American shoppers passed on the malls and headed to the car dealerships over Thanksgiving weekend.
Black Friday promotions — coupled with falling gas prices, low-interest loans and hot new vehicles — drove U.S. auto sales higher in November, kicking off what’s expected to be a strong holiday season.
Subaru and Chrysler led the major automakers in sales gains. Both saw sales increase around 20 percent on strong demand for their small SUVs. It was Subaru’s best November ever and Chrysler’s best November in 13 years.
General Motors, Toyota, Honda and Volkswagen also reported gains. Ford, Hyundai and Nissan all reported sales declines.
According to the National Retail Federation survey of 4,000 shoppers, sales were down 11 percent to $50.9 billion over the four-day holiday compared with a year ago. A move by retailers to discount merchandise in the days and weeks before Thanksgiving appeared to cut down on store traffic over the holiday weekend.
But that wasn’t the case with cars. Car buying site Kelley Blue Book estimated that 25 to 30 percent of November’s new vehicle sales happened over the holiday, thanks to a flurry of Black Friday promotions. Because the holiday came late in the month, buyers also benefited from dealers’ usual month-end sales push.
The TrueCar.com auto pricing site predicts total November U.S. sales will reach 1.3 million, up around 4 percent from a year ago and the fastest pace since August.
Sales are on track to end the year at around 16.5 million, said Jesse Toprak, a senior analyst with Cars.com. That’s up 6 percent from 2013.
In November, buyers looking for really good deals could still find outgoing 2014 models, while others snapped up 2015 models that are just arriving in dealerships, like the new Ford Mustang and Toyota Highlander.
The sales were fueled by deals, like zero-percent financing on new Chevrolets and a $3,500 credit on a new BMW. But automakers still made healthy profits as buyers loaded their vehicles with extras like navigation. As of mid-November, buyers were spending an average of $30,874 per vehicle, or $165 more than the previous record of $30,709 in October, according to consulting firms J.D. Power and LMC Automotive.
Low gas prices accelerated a trend toward SUVs. Gas prices fell 23 cents in November to a four-year low of $2.76 per gallon, according to AAA. Sales of the new Nissan Rogue small SUV jumped 44 percent, while the Jeep Cherokee was up 67 percent. The Honda CR-V saw its best November ever, with sales up 38 percent to more than 32,000. Even big SUVs saw gains; sales of the eight-passenger Lincoln Navigator jumped 88 percent.
Cars struggled to get noticed. Ford Fusion sales dropped 11 percent, while Nissan Altima sales were down 7 percent. For the most part, only new cars like Volkswagen’s Golf subcompact and Chrysler’s 200 midsize sedan saw sales increases.
The industry expects more of the same in December, which is always a big month for luxury sales. Trucks and SUVs normally get a seasonal boost in the winter, Toprak said, but this year that boost will be bigger than usual because of low gas prices.
GM’s sales rose 6 percent to 226,000. Cadillac sales dropped 19 percent, but Buick and GMC both saw double-digit gains.
Toyota’s sales rose 3 percent to 183,346 as its luxury Lexus brand posted its best November sales ever. But Prius hybrid sales dropped 13.5 percent, a victim of lower fuel prices.
Ford’s sales dropped 2 percent to 187,000. Ford’s SUV sales were up 15 percent, but sales F-150 pickup sales fell 10 percent to 59,000.
