NEW YORK — ABC’s daytime chat show “The View,” which has failed to catch fire following an overhaul this fall, is switching to the network’s news side after being part of ABC’s entertainment operation for 18 years.
ABC News President James Goldston on Thursday assigned Tom Cibrowski, the producer responsible for the “Good Morning America” rise to the top of the ratings, and colleagues Barbara Fedida and David Sloan to work on “The View.”
Following the retirement of Barbara Walters from an on-air role at the show she started, ABC brought in Rosie O’Donnell, Nicolle Wallace and Rosie Perez to join holdover Whoopi Goldberg. A new production team was named led by Bill Wolff, Rachel Maddow’s former producer.
The new “View” got off to a fast start with people sampling but ratings have flattened, said Bill Carroll, an expert on the syndication market for Katz Media.