Pinterest is allowing employees who have vested shares in the social media company to cash out, a move that gives its hires more freedom than many technology startups award.
A couple of moves announced in recent months, including one last week, could make Pinterest stand out in a competitive hiring environment.
Rather than pay employees the salaries they might get working elsewhere, startups sometimes offer “sweat equity.” That means employees get compensated in part with generous stock options that could someday be worth millions of dollars if the startup heads up the right path.
Even when it does, though, employees might want out before the company goes public. Family circumstances might dictate a move or, as the company grows, their expertise may no longer be needed. Complicating matters more is the trend of startups staying private longer because of the wide-open cash spigots on the private market.