NEW YORK — J.C. Penney says it will start to sell major appliances online and expand its rollout of the category to nearly 500 stores, or almost half of its stores, this summer.
The move comes after a successful test of offering major appliances such as washing machines and refrigerators in 22 markets in February. Penney got out of the major appliance business more than 30 years ago.
Penney also said Monday that that it exceeded its own goal for one measure of profit. Its shares edged up in midday trading Monday.
Penney, based in Plano, Texas, is looking to rebuild sales, particularly in the home area, after a catastrophic reinvention plan under former CEO Ron Johnson resulted in sales and profits in free fall in 2012 and 2013. Business has been stabilized since then. But revenue has still not returned to the pre-Johnson era levels.