Today, we’ll be discussing how a Selena Gomez song might foreshadow humanity’s triumph over biological death — but first, raise your hand if you remember EDM. It was short for “electronic dance music,” a style once poised to eat the planet for lunch, and then eat itself for dessert.
Five summers ago, as a new league of superstar DJs were being paid astronomical amounts of money to perform at packed festivals the world over, the music’s sustainability didn’t appear to be at the forefront of anyone’s mind. In 2015, Forbes reported that the EDM bubble was about to burst. In 2016, Pitchfork made the case that it had.
But this unofficial collapse hasn’t forced the star producers of EDM to unplug their laptops and register for the GRE. In fact, plenty are faring exceptionally well this summer, taking up residence on the Billboard Hot 100 after partnering up with an array of willing pop vocalists — Calvin Harris with Pharrell, the Chainsmokers with Coldplay, David Guetta with Justin Bieber.
These kinds of genre-splicing collaborations aren’t anything new, but with EDM now in decline, they’ve quietly reversed their polarity. Instead of making dance tracks that behave like pop songs, these producers now appear to be making pop songs that behave a little more like dance tracks.