<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=192888919167017&amp;ev=PageView&amp;noscript=1">
Monday,  May 13 , 2024

Linkedin Pinterest
News / Life / Lifestyles

Custom shoe designs a hot commodity

Social media gives N. Carolina artist national audience

By Madison Iszler, The News & Observer (Raleigh, N.C.)
Published: March 3, 2017, 6:04am
4 Photos
Mike Phillips Jr. is buried in shoes at Sir Castle Tees, a shoe company he owns in Raleigh, N.C.
Mike Phillips Jr. is buried in shoes at Sir Castle Tees, a shoe company he owns in Raleigh, N.C. (Photos by Juli Leonard/Raleigh News & Observer) Photo Gallery

RALEIGH , N.C. — Shoes — sneakers, cleats, slip-ons — serve as a canvas for Raleigh artist Mike Phillips Jr.

You name it, and he can probably paint it on a pair of Vans or Huaraches: sports teams and symbols, superheroes, insects, cartoon characters and patterns such as camouflage or zebra stripes in nearly every shade.

On one pair Phillips painted, Venom, a villain from Spider-Man, grins from the side surrounded by wispy white cobwebs. Inspired by Double Bubble bubble gum, one pair pops with bright tones of yellow, blue and pink. Galaxies are a popular design: swaths of purple, blue, red and black speckled with white dots representing stars wrap around the shoes. Angel wings and glitter are optional add-ons.

But Phillips’ masterpiece is his heat-sensitive design. Indoors, a pair of shoes is one color, but as soon as the wearer walks outdoors, the shoes immediately change colors. Heat is the catalyst causing the change. Douse the shoes in cold water and they return to their original shade.

“It’s magic,” Phillips said, winking.

The majority of his customers find Phillips through his company’s Instagram account, SirCastleTeees, which has more than 140,000 followers. Customers choose a base shoe and then pick or describe a design for Phillips to replicate. Pairs start at $150 and go up from there, depending on the intricacy and time required for the design. Phillips, who has sold about 600 pairs of shoes this year alone, also buys, trades and restores shoes and paints and sells game controllers and hoverboards.

“Having a big social media presence broadens your reach,” said Joshua Larrick, one of Phillips’ two employees. Fans often tag the Instagram account and post reviews of the shoes online for the sneakerhead community to peruse. “It’s global networking.”

On an average weekday, people begin lining up outside Phillips’ store, which also goes by the name Men at Work Kustom Kicks, before it opens. Inside the store, where Phillips designs and paints, the walls are lined with pairs of all sizes, colors and designs.

Children and teenagers are some of Phillips’ most frequent customers.

“Kids get picked on and bullied if they don’t have cool kicks,” he said. “Shoes are the new trading card.”

For some families who can’t afford expensive shoes for their kids, Phillips donates his designs. Last year, he donated more than 100 pairs to the local Boys and Girls Club. He also rewards good grades. Kids with all A’s get a $30 discount, B’s get a $20 discount and perfect attendance gets a $10 discount.

“Shoes are a way of expressing yourself,” Phillips said. “I just have a vision for it.”

Loading...