EL PASO, Texas (AP) — The Sun Bowl has a new sponsor.
Hyundai Motor America announced Thursday that it has signed a four-year deal to sponsor the New Year’s Eve bowl game in El Paso.
The Sun Bowl had been sponsored by El Paso-based Helen of Troy’s Brut cologne.
The 77-year-old game will feature a Pac-10 team against one from the ACC in December.
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