SEATTLE (AP) — Starbucks is getting chilly with its Via (VEE-ah) instant coffee as it tries to capture more of the $23 billion global instant coffee market.
The coffee chain says it is adding iced coffee to the line it launched in the U.S. and Canada last fall.
It recently expanded sales of the original versions of Via beyond its cafes to stores and other mass merchants.
This is the company’s first addition to the line. Starbucks says the product comes sweetened and dissolves in cold water.
Starbucks is trying to grab more coffee drinkers outside its cafes to help boost business as it runs out of room to expand its coffee chain.
