NEW YORK (AP) — Pepsi is back in the game. The soft drink brand is returning as an advertiser to next year’s Super Bowl after sitting out last year for the first time in 23 years.
Pepsi said Wednesday it will air three ads created by fans for its Pepsi Max brand. The company has been marketing the no-calorie version of Pepsi to counteract Coca-Cola’s fast-growing Coke Zero.
Last year the drink brand sat out the world’s biggest advertising spectacle for the first time since 1987 so it could shift spending to its “Pepsi Refresh Project,” which pays for community projects.
PepsiCo also plans to air three fan-created ads for snack brand Doritos.
It won’t say what it’s spending on the ads for the Feb. 6 game on Fox.
