NEW YORK (AP) — The NBA All-Star game has earned its highest television rating since Michael Jordan’s last appearance in 2003.
The Western Conference’s 148-143 win Sunday night on TNT featuring a duel between Kobe Bryant and LeBron James drew a 5.2 rating. That’s up 37 percent from last year, part of a season of strong ratings for a league bursting with intriguing story lines.
Ratings measure the percentage of all homes with televisions tuned into a program.
