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Versus to be renamed NBC Sports Network in January

The Columbian
Published: July 30, 2011, 5:00pm

NEW YORK (AP) — Versus will be renamed the NBC Sports Network early next year.

The cable channel’s parent company, Comcast, took over NBC Universal in January, and NBC Sports’ production and programming have already been appearing on Versus.

The change will take place Jan. 2, the day NBC airs the NHL Winter Classic, allowing for extensive promotion of the newly named network.

Versus is in about two-thirds of American homes with televisions. The former Outdoor Life Network broadcasts NHL games and the Tour de France, among other sports, and will continue to show more programming in conjunction with NBC’s offerings.

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