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Mountain West Conference unveils new logo, slogan

The Columbian
Published: June 5, 2011, 5:00pm

SAN DIEGO (AP) — The Mountain West Conference is focusing less on the mountain and more on the west, and no longer is proclaiming itself to be above the rest.

The conference unveiled a new logo and slogan on Monday as it prepares to lose Utah and BYU and add Boise State to its lineup of schools.

The new logo is a block MW that has a 3-D look to it, and doesn’t include the word “conference.” The new slogan is “This is our time.”

In 2012, the Mountain West will lose TCU and gain Hawaii in football only, and Nevada and Fresno State in all sports.

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