As October was “Breast Cancer Awareness Month” I was hoping to find more information on “pink washing.”
Pink washing is used to describe companies that are using pink ribbons or pink on products to imply some of the proceeds go to breast cancer research when they actually do not support the cause.
The fact that businesses are benefitting from having pink items but aren’t taking steps to help support the cause is very disturbing.
I am worried that while many companies are taking full advantage of consumers and a delicate subject, they are creating a feeling of disgust against products that truly do support breast cancer.