SAO PAULO (AP) — A FIFA partner says it has already sold $262 million in hospitality packages for the 2014 World Cup, equaling the total revenue generated by the hospitality program for the 2010 tournament in South Africa.
MATCH Hospitality AG, the worldwide exclusive rights holder of the program, said on Tuesday it surpassed its sales targets in the first seven months since the packages were put on sale.
It said some of its packages were sold out in Sao Paulo, site of the World Cup opener, and were almost sold out in Rio de Janeiro, home of the final at Maracana.
MATCH Hospitality AG said nearly 90,000 packages in total have already been sold.
